Why do you think the world's largest theme park operator, the Walt Disney Co., was motivated to

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Why do you think the world's largest theme park operator, the Walt Disney Co., was motivated to establish parks in Tokyo, Paris, and Hong Kong? What particular market characteristics of each of those sites were especially attractive in your opinion? Should Disney establish additional foreign parks, and if so, when, where, why, and how?
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International Marketing

ISBN: 978-0077842161

17th edition

Authors: Philip R. Cateora, John L. Graham, Mary C. Gilly, R. Bruce Money

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