Why does attempting to improve customer measures such as customer satisfaction, customer retention, customer profitability, and market

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Why does attempting to improve customer measures such as customer satisfaction, customer retention, customer profitability, and market share not necessarily constitute a strategy?

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Management Accounting Information for Decision-Making and Strategy Execution

ISBN: 978-0137024971

6th Edition

Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young

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Question Posted: Oct 30, 2011 10:51 AM

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Why does attempting to improve customer measures such as customer satisfaction, customer retention, customer profitability, and market

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Virtually all organizations try to improve in terms of customer satis...View the full answer

Management Accounting Information for Decision-Making and Strategy Execution

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