Why is a sustainable strategy so important to Stora Enso? What message does its publicly stated commitment

Question:

Why is a sustainable strategy so important to Stora Enso? What message does its publicly stated commitment to sustainability send? Consider your response from the perspective of various including investors and local communities.
Stakeholders
A person, group or organization that has interest or concern in an organization. Stakeholders can affect or be affected by the organization's actions, objectives and policies. Some examples of key stakeholders are creditors, directors, employees,...