Why is it important for a firm to establish high ethical standards for its business practices? What

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Why is it important for a firm to establish high ethical standards for its business practices? What role do you think marketers play in implementing these high standards?

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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Question Posted: Sep 14, 2012 06:04 AM

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Why is it important for a firm to establish high ethical standards for its business practices? What

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Ethics are the moral standards of behavior expected by a society Cus...View the full answer

Contemporary Marketing

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