Why might a manufacturer choose to enter a conventional channel of distribution?

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:04 AM

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Why might a manufacturer choose to enter a conventional channel of distribution?

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The manufacturer might not be able to service the customer through a vertical ch...View the full answer

Strategic Marketing

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