Why might it be necessary to sell the channel members on a proposed logistics program? What kinds

Question:

Why might it be necessary to sell the channel members on a proposed logistics program? What kinds of appeals might be used?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

Marketing Channels

ISBN: 978-0324316988

8th edition

Authors: Rosenbloom

See More Books

Question Posted: Jul 14, 2015 02:55 AM

See More Questions

Why might it be necessary to do some research in order to determine whether a client's revenue recognition policies are proper?
Why might it be necessary to shorten some activities, even if someone has given you an estimate for their time?
Why might it be necessary to reduce consumer spending in order to attain faster economic growth? Would it be worth the sacrifice?
1. Enis falsely accuses Monalisa of stealing from Island Tours, Inc., their employer. Enis's statement is defamatory only if a. a third party hears it. b. Monalisa has not been caught. c. the...
College tuition has risen at a pace faster than inflation for more than two decades, according to an article in USA Today . The following data indicate the average college tuition (in 2003 dollars)...
International business and environment The MIR requires teams to gather current, or the most recently available, data on the markets people, economy, government, and technological status from online...
How do new buy, straight rebuy, and modified rebuy differ?
B-You is a consulting firm that works with managers to improve their interpersonal skills. Recently, a representative of a high-tech research firm approached B-Yous owner with an offer to contract...
Tucker Electronic System's current balance sheet shows total common equity of $ 3 , 1 2 5 , 0 0 0 . The company has 1 7 5 , 0 0 0 shares of stock outstanding, and they sell at a price of $ 5 2 . 5 0...
A composite wall separates combustion gases at 2600C from a liquid coolant at 100C, with gas- and liquid-side convection coefficients of 50 and 1000 W/m 2 K. The wall is composed of a 10-mm-thick...
Logistics is much more than simply shipping products to customers. Explain.
Computer-to-computer ordering systems and EDI have dramatically improved ordering efficiency. What might be the danger in uncritically accepting this statement? Discuss.
In Example 5.4 on page 209, you and two friends decided to go to Wendys. Now, suppose that instead you go to McDonalds, which recently filled approximately 92.2% of the orders correctly. What is the...
TST102 Fundamentals of Test Evaluation Lesson 17 - Assignment Assignment 1: Developmental Test Planning You are designing a developmental test to verify that the SRAW safe-arm device (SAD) arms the...
The Mariana snailfish (see the photo) holds the record for the world's deepest living fish. The snailfish has been found in the Mariana Trench at a depth of 26 500 feet below the water's surface. (a)...
A soil sample was taken from a proposed cut area in a highway construction project and sent to a soils laboratory for a compaction test, using the Standard Proctor compaction procedure. Results of...
Sarah agrees to sing at Joe and Sandra's June wedding and signs a contract. In April, Sarah is invited to be the top billed singer and entertainer for Carnival Cruises. It is a 2 year contract that...
P = 7 kN, w = 12 KN/m and angle is 32 deg Equilibrium and support reactions for beams and frames Question 2a [25 marks] Show that the following beam is statically determinate. Determine the external...
What is the independent auditors' obligation with respect to information in client-prepared annual reports to shareholders, other than the audited financial statements?
In a system with light damping (c < cc), the period of vibration is commonly defined as the time interval d = 2/d corresponding to two successive points where the displacement-time curve touches one...
The residual volume is (a) A parameter to express the non-ideality of gases (b) The difference between the volume of real gas and the volume predicted by ideal gas (c) The difference between the...
What is an exception and what is typically done with each type of exception encountered?
1. Take the role of the marketing research projects director and draft all of the interviewer controls you believe are necessary to effect data collection comparable in quality to that gathered by a...
Keeping the quality of the data as a foremost concern, compare the practices of these two competing panel companies and recommend one that you think CMG research should use for the Advanced...
Series of Compound Interest Techniques The following are several situations involving compound interest. Required: Using the appropriate table, solve each of the following: ( Click here to access the...
If Clark Kelly has recognized gain on an exchange of like-kind property held for investment use, where does Clark report the gain? First on Form 8824, then carried to Schedule D. First on Form 8824,...
An investor put 40% of her money in Stock A and 60% in Stock B. Stock A has a beta of 1.2 and Stock B has a beta of 1.6. If the risk-free rate is 5% and the expected return on the market is 12%,...

Why might it be necessary to sell the channel members on a proposed logistics program? What kinds

Question:

Step by Step Answer:

The benefits of a proposed logistics program may not be apparent to the channel members He...View the full answer

Marketing Channels

Students also viewed these Marketing questions