Why might a researcher prefer to use focus groups rather than depth interviews? When might depth interviews

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Why might a researcher prefer to use focus groups rather than depth interviews? When might depth interviews be preferable?

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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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Question Posted: Jan 13, 2016 02:48 AM

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Why might a researcher prefer to use focus groups rather than depth interviews? When might depth interviews

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Focus groups consist of eight to ten respondents who meet with a moderatoranalyst for a group discus...View the full answer

Consumer Behavior

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