Why should companies consider creating an internal marketing database? Name some types of information that might be

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Why should companies consider creating an internal marketing database? Name some types of information that might be found in this database and sources of this information.

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Marketing Research Essentials

ISBN: 978-1118249321

8th edition

Authors: Carl McDaniel Jr., Roger Gates

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Question Posted: Jan 14, 2016 01:17 AM

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Why should companies consider creating an internal marketing database? Name some types of information that might be

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Internal marketing databases are an excellent way to identify and clas...View the full answer

Marketing Research Essentials

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