Why was Toyota's first U.S. car such a failure? What did they learn from this experience?

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Principles of Supply Chain Management A Balanced Approach

ISBN: 978-1285428314

4th edition

Authors: Joel D. Wisner, Keah Choon Tan, G. Keong Leong

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Question Posted: May 08, 2017 11:55 AM

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Why was Toyota's first U.S. car such a failure? What did they learn from this experience?

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Their first US car was the Toyopet Crown While popu...View the full answer

Principles of Supply Chain Management A Balanced Approach

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