Why would a business like Coca-Cola with a strong market orientation do a better job of preparing

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Why would a business like Coca-Cola with a strong market orientation do a better job of preparing a situation analysis than a business with a poor market orientation?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:12 AM

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Why would a business like Coca-Cola with a strong market orientation do a better job of preparing

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With a strong market orientation at its core CocaCola has a good knowledge of its cus...View the full answer

Market Based Management

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