How could a business that does no strategic market planning and one that engages in highly formalized

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How could a business that does no strategic market planning and one that engages in highly formalized strategic market planning both miss meaningful market insights?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:12 AM

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How could a business that does no strategic market planning and one that engages in highly formalized

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With no marketing plan a business is without a roadmap ...View the full answer

Market Based Management

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