Why would a company prefer the control of owned media over the extended reach of the many

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Why would a company prefer the control of owned media over the extended reach of the “many to many” model?

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E Marketing

ISBN: 978-0132953443

7th edition

Authors: Judy Strauss, Raymond Frost

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Question Posted: Nov 26, 2015 02:24 AM

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Why would a company prefer the control of owned media over the extended reach of the many

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Owned media provides a one too many approach that gives the company mo...View the full answer

E Marketing

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