Discuss why it is important to consider pricing from a strategic rather than a tactical perspective.

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:04 AM

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Discuss why it is important to consider pricing from a strategic rather than a tactical perspective.

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Taking a wholly tactical view of price neglects the important strategic role pricing can play in mar...View the full answer

Strategic Marketing

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