With a team of fellow students, your challenge is to identify opportunities to increase sales of poetry-any kind of poetry, in any medium. The following suggestions may help you get started:
• Research recent bestsellers in the poetry field and try to identify why they have been popular.
• Interview literature professors, professional poets, librarians, publishers, and bookstore personnel.
• Conduct surveys and interviews to find out why consumers don't buy more poetry.
• Review professional journals that cover the field of poetry, including Publishers Weekly and Poets & Writers, from both business and creative standpoints.
Summarize your findings in a brief formal report; assume that your target readers are executives in the publishing industry.