With satellite TV able to reach many countries, discuss how a company can use satellite TV and

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With satellite TV able to reach many countries, discuss how a company can use satellite TV and deal effectively with different languages, different cultures, and different legal systems.

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International marketing

ISBN: 978-0077446956

15th Edition

Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham

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Question Posted: Mar 01, 2012 06:41 AM

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With satellite TV able to reach many countries, discuss how a company can use satellite TV and

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The reality of satellite TV provides the means to have truly global advertising This raises the ques...View the full answer

International marketing

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