Write a research paper on Coca Cola Company, in which:
1. Brief description of the organization/segment
2. SWOT analysis in chart form containing the following 4 categories: Strengths, Weaknesses, Opportunities, and Threats. Each item must be clearly and concisely stated.
3. Balanced Scorecard in chart form. Clearly and concisely list CSFs in each of the 4 categories identified in the text. For each CSF, explain in a separate column how the measurement of the CSF will transpire.
4. A discussion of the CSFs chosen for the organization/segment - Why were these particular factors selected? Why are they important in accessing the success of the company?
5. An evaluation of the organization/segment to determine if it is achieving each of the CSFs. Analyze each CSF and use data from the measures indicated in the Balanced Scorecard as support for the conclusions.