You are the marketing manager for a small company located in the United States that manufactures specialized

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You are the marketing manager for a small company located in the United States that manufactures specialized parts for high end inkjet printers. The company’s largest customer (Hewlett Packard) has asked your company to supply parts to 10 of its distribution and repair sites around the world. The company has never sold products outside the United States so this represents a significant step for the company. What stage in the global experience learning curve is the company likely entering and why? Identify the activities the company should undertake at this stage.
Distribution
The word "distribution" has several meanings in the financial world, most of them pertaining to the payment of assets from a fund, account, or individual security to an investor or beneficiary. Retirement account distributions are among the most...
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Marketing Management

ISBN: 978-0078028861

2nd edition

Authors: Greg Marshall, Mark Johnston

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