You are the media planner for a cosmetics company introducing a new line of makeup for teenage

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You are the media planner for a cosmetics company introducing a new line of makeup for teenage girls. Your research indicates that television advertising might be an effective medium for creating awareness about your new product line. In exploring this idea, how do you design a television advertising strategy that will reach your target market successfully? What programs and times do you choose? Why? Would you consider syndicated television? Why or why not?


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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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