You are the owner of two furniture stores: one catering to upper-middle class consumers and the other

Question:

You are the owner of two furniture stores: one catering to upper-middle class consumers and the other to lower class consumers. How do social class differences influence each store’s:
(a) Product lines and styles,
(b) Advertising media selection,
(c) The copy and communication style used in the ads, and
(d) Payment policies?