You have been asked to develop a media plan for a new reality show that you have

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You have been asked to develop a media plan for a new reality show that you have created. Focus on the Internet as a primary medium for this launch. Go to both www.google.com/adsense. Indicate how you would use the information provided by these sites in developing your media plan for this new reality TV show. Write a one- to two-page report.

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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