Outline the key decisions in the Dove Real Beauty campaign. What were the media strategies that contributed

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Outline the key decisions in the Dove “Real Beauty” campaign. What were the media strategies that contributed to the success of this campaign? Dove’s Men Care personal care product line was mentioned in this chapter. Using your “Real Beauty” analysis as a model, develop a proposal for a media plan for this men’s line.

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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