Question: You have been commissioned by a major company to evaluate the marketing effectiveness of their online services in comparison with their competitors. You have to

You have been commissioned by a major company to evaluate the marketing effectiveness of their online services in comparison with their competitors’. You have to present your findings on their services and how they can be improved in a 10-minute PowerPoint presentation. Choose a B2C industry sector such as airlines, book retailers, book publishers, CDs or clothing, or for B2B a sector such as oil companies, chemical companies or construction industry companies.

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