You have been tasked with evaluating whether your firm should introduce a new product, and if so at what price. If you decide to go forward, the firm wants a three-year profit projection.

Required:

List five items that you should consider for the product launch decision. Characterize each item as to whether it is a cost or benefit, financial or nonfinancial in nature, and if it is measured objectively or subjectively. Describe how you might compute the magnitude (e.g., $ spent) of each item.