You have saved enough money to pay for your college tuition for the next three years when a high school friend comes to you with a deal. He is an artist who has spent most of the past two years drawing on the walls of old buildings. The buildings are about to be demolished, and your friend thinks you should buy the walls before the buildings are demolished and open a gallery featuring his work. Of course, you are levelheaded and would normally say no. Recently, however, your friend has been featured on several local radio and television shows and is talking to some national networks about doing a feature on a well-known news show. To set up the gallery would take all of your savings, but your friend thinks that you will be able to sell his artwork for ten times the cost of your investment. What information about the business do you need before deciding to invest your savings? What kind of profit split would you suggest to your friend?