You plan to open a new rent-a-car business. You have drafted a survey you want to distribute
Question:
You plan to open a new rent-a-car business. You have drafted a survey you want to distribute to airline passengers. The survey will be left at the airports and respondents will mail the surveys back in a prepaid envelope. Some of the questions you plan to use are shown below. Use Figure 8-4 to (a) identify the problem with each question and (b) correct it. Note: Some questions may have more than one problem.
a.Do you own your own car or usually rent one?
______ Yes _____ No
b.What is your age? ______ 21-30 ______ 30-40 ______41-50 _____50+
c.How much did you spend on rental cars last year?
_____ $100 or less_______$101-400______$401-800
_____$800-1000_______$1000 or more
d.What is a good daily rental car rate?___________
Step by Step Answer:
Marketing
ISBN: 978-1259268809
10th Canadian edition
Authors: Frederick Crane, Roger A. Kerin, Steven W. Hartley, William Rudelius