You will need the What Business is Zara In? Case study,
You will be required to hand in a paper. This Case has been written and designed for you to analyze and understand the different business models which are present in an industry, along with the notion of disruptive business models. Your paper should contain the following:
1. A 1+ page discussion describing disruptive business models. You should use examples of companies that have introduced disruptive business models to help with this description; like Dell Computer, Walmart, and Apple.
2. A description of Gap's approach to the apparel manufacturing and retail business. Gap, in this case, is really a proxy for the industry business model.
3. A description of Zara's approach to the apparel manufacturing and retail business.
4. Compare these two approaches and describe how Zara effectively manages the core risks inherent in this industry much better than Gap.
5. Discuss why Zara's approach is disruptive to the other industry competitors, like Gap. (Hint: think about why Gap cannot use Zara's approach).
6. Answer the question - What Business is Zara In? This is a simple two-word answer.
7. Draw a picture of Zara's business model and attach it in your appendix. You can hand draw it, use PowerPoint or draw it with crayons if you wish. However, you cannot use the business model canvas for this picture. Be creative. Your picture should answer the key question of how do Zara make industry leading profits.
8. All other diagrams, flow charts etc goes to appendix