Zack Wilson is the advertising manager for the campus newspaper. He is looking over a layout for

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Zack Wilson is the advertising manager for the campus newspaper. He is looking over a layout for a promotion for a spring break vacation package. The headline says, “Absolutely the Finest Deal Available This Spring—you’ll Have the Best Time Ever if You Join Us in Boca.” The newspaper has a solid reputation for not running advertising with questionable claims and promises. Should Zack accept or reject this ad? Organize into small teams with pairs of teams taking opposing sides. In class, set up a series of three-minute debates in which each side has 11⁄2 minutes to argue its position. Every team of debaters must present new points not covered in the previous teams’ presentations until there are no arguments left to present. Then the class votes as a group on the winning point of view.

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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