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business
contemporary business
Questions and Answers of
Contemporary business
1. Suppose one or more developing nations falls into a recession. What effect might this have on world markets?2. Why do you think Americans have invested so little in emerging markets? If you wanted
Explain how the Federal Reserve, acting in conjunction with other central banks, could affect exchange rates.
What methods are used to regulate banks? Why are statechartered banks also regulated by the FDIC?
Briefly explain the role of the Federal Reserve and list the tools it uses to control the supply of money and credit.
Why are commercial banks, savings banks, and credit unions classified as depository financial institutions? How do the three differ?
Explain the difference between a primary financial market and a secondary financial market.
List the major types of bonds. Explain a mortgage pass-through.
1. What historic and economic factors do you think might have contributed to the growth and expansion of the accounting industry, and Seidman’s firm, from the early 20th century to today?2. What
1. Do you see any potential disadvantages in using software to automate administrative processes such as accounting and financial reporting? If so, what are they?2. Why is it important for users of
Why is it so important for Kaspersky Lab—as a business—to stay ahead of new computer threats?Businesses both large and small, as well as most people with home computers or smart phones, have had
Describe the two different types of information systems, and give an example of how each might help a particular business.
1. Do you think marketers can reach teens with specially tailored promotional campaigns for such goods and services as video games, smartphone apps, concert tickets, and so on? Why or why not?2. How
1. Why do you think chain stores carry brand-name items alongside their own in-house brands?2. What are some of the ways that stores such as Target are able to keep their prices low?Shoppers who buy
Under what circumstances are firms likely to emphasize personal selling?
1. At what stage would you say broadcast television is in the product life cycle? What steps have the broadcast networks taken to prolong the life cycle of their product?2. At this time, broadcast
1. Millennials are brand conscious but generally dislike conspicuous, flashy brand logos. How might this affect a company’s brand equity?2. Burberry is basing its product strategy on how
1. Do you think that recommending nonapproved uses of a drug is an appropriate marketing strategy? Why or why not?2. Which market segmentation strategy do you think Johnson & Johnson was using
1. Why do advertisers continue to post ads on Facebook, even though the click-through response rate is so low?2. How does Web advertising affect consumer behavior? Does it help build customer
Explain each of the methods used to segment consumer and business markets. Which methods do you think would be most effective for each of the following and why? a. Supermarket featuring organic
Define the four different types of utility and explain how marketing contributes to the creation of utility. Then choose one of the following companies and describe how it creates each type of
1. Explain how customer service fulfills a significant portion of Zappos’ production function.2. What kind of firm might Zappos use for benchmarking? Why?If you like shoes, you’ve heard of
1. Do you think Macedonia’s strategy of focusing on flexibility, quality, and proximity rather than trying to compete with the high-volume, lowprice strategy of its rivals will be successful in the
1. Imagine that you had an opportunity to participate in one of SHIC’s scavenger hunts. How do you think you would benefit from the experience as a team member?2. Why is it important for SHIC to
1. How might SeaWorld’s Dan Brown have better handled his initial press conference after the accident?2. Going forward, how might SeaWorld use social media to heal and strengthen its relationship
What are the benefits and drawbacks of oral and written communication?
Describe the norms associated with your business class. How do these norms influence the way you behave?
How might a firm that manufactures shoes use teams to determine ways to improve its environmental standards in terms of products and processes? What type (or types) of teams would be best for this
1. What kind of leadership style are military recruits most likely to adopt? Why? Do you think this could ever become a problem?2. How might planning in the military translate itself to planning in
Why is business so important to a country’s economy?
Identify the six eras of business in the United States. How were businesses changed during each era?
Describe the focus of the most recent era of U.S. business. How is this different from previous eras?
1. Explain how flexible and family-friendly policies have played a role in SAS’s success.2. What kind of relationship does SAS seem to have with its employees? With its customers?The employee
1. How does Paul English typify an entrepreneur? In what ways do you think his experience, background, or attitudes are unusual for an entrepreneur?2. How well do you think Kayak.com manages its
1. How does Disney fulfill its responsibility to the general public?2. Which organization benefits more from the “Give a Day, Get a Disney Day” program— Disney or HandsOn? Explain your
1. How do Maersk and Cargoshell carry out their responsibilities to society?2. Many of the goods you buy and use are imported from overseas and sold more cheaply than if they were made in the United
Draw supply and demand graphs that estimate what will happen to demand, supply, and the equilibrium price of coffee if these events occur:a. Widely reported medical studies suggest that coffee
1. What factors do you think will affect the supply and demand curve for nuclear energy?2. Describe what type of competition you predict will arise in the nuclear energy industry.In the 2010 State of
1. How has the rapid development of technology affected competition in the mobile-phone industry?2. How does this technology affect supply and demand in the mobile-phone industry?The ascent of the
1. Do you think Facebook can become India’s leading social networking site? Why or why not? What else can Facebook do to ensure success?2. How well do you think Google is handling the problem of
1. Do you think TOMS’ One for One business model is sustainable in the long term? Why or why not?2. Mycoskie says his customers provide “the best type of marketing you can have” because when
Why do so many small businesses fail before they reach their tenth year?
What is the Small Business Administration? How does it assist small companies, financially and in other specialized ways?
What are the benefits and drawbacks to traditional corporate structure? How do S corporations and limited liability corporations enhance the corporate legal structure?
1. What specific factors do you believe led Leslie Blodgett and her small firm to success?2. Bare Escentuals is now part of a much larger company. What kinds of changes might take place at Bare
1. The alliance between Patagonia and Walmart is an excellent example of a small business and a large business working together to achieve an objective. Do you think the same results would be
When selecting a business idea, why is the advice to “do what makes you happy” and “be true to yourself” so important?
1. Describe the entrepreneurial traits that Giannini has. How have these benefited him? In what ways might these same traits be a burden?2. Giannini secured financing from a private equity group. How
1. How do you foresee social networking changing the business environment for entrepreneurs?2. How might entrepreneurs use social networking media to secure financing for their businesses?One of the
1. How does Alan Mulally’s “focus on four things” help him with strategic planning for Ford? Do you believe it made a difference in the firm’s decision to decline the federal loan?2. Mulally
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