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business
contemporary business
Questions and Answers of
Contemporary business
Companies usually argue that a stock buyback is the best use of capital at a particular time and that there is no better investment than in the company itself. Do you agree? Why or why not?
What are the world’s two largest stock markets?
What other ways might a company go about increasing shareholder value? Are buybacks simply a trend of a few companies with extra cash on their balance sheets?
What is an electronic communications network (ECN)?
Those who are not fans of online-only meetings argue that investors should have the opportunity to look a CEO or board member in the eye. Others argue that technology can largely replicate the
What are the two main types of financial institutions?
Some argue that using technology for shareholder meetings broadens access, while others argue that it shuts out shareholders. Which side do you agree with? Explain.
What is the Bank of Canada?
List the two tools the Bank uses to control the supply of money and credit.
Who regulates banks?
Define insider trading.
Where do Canadian banks rank compared with international banks in terms of asset size?
Do other countries have organizations that play roles similar to those played by the Federal Reserve?
The IASB is responsible for setting and modifying international accounting rules. Go to the IASB’s website (www.ifrs.org); click on “About Us” and select “Who We Are.” Print out the
Describe how a shift in the economy has created a new career path for accounting students.
Contact a local public accounting firm and set up an interview with one of the accountants. Ask the accountant about their educational background, why they were attracted to the accounting
Define it accounting.
As noted in the chapter, many business professionals often seek the CPA designation. Visit the website of CPA Canada (www.cpacanada.ca). Click on “Become a CPA,” and then “The CPA Certification
How can forensic accounting change the world of business?
Suppose you work for a Canadian firm that has extensive operations in various countries. You are preparing your firm’s financial statements,and you need to convert data from the various currencies
Who uses accounting information?
Visit sedar.com and type in the name of a public company. Then click on “financials” to view the firm’s current financial statements. Prepare a brief report comparing those statements with the
What other financial instruments are available for green or sustainable investment? How can we think about the importance of returns on Green Bonds in comparison to their social benefits? Discuss the
Identify two public companies operating in different industries. Collect at least three years’ worth of financial statements for the firms. Calculate the financial ratios listed in Table 16.1.
What is double-entry bookkeeping? Give a brief example.
What parameters could be used to measure the environmental impact of green bonds?
You’ve been appointed treasurer of a local not-for-profit organization. You want to improve the quality of financial reporting to existing and potential donors. What kinds of financial statements
List the three services offered by public accounting firms.
What are the benefits of rewarding whistle-blowers?
What tasks do management accountants perform?
What are the potential drawbacks of rewarding whistle-blowers?
Define GAAP.
As contemporary FinTech companies like Mogo begin to emerge and expand worldwide and popularize more complex investments like cryptocurrency, what type of international accounting challenges might
What is the role played by the AcSB?
Given that younger Canadians are buying less houses than earlier generations, do you think MogoMortgage will see significant obstacles due to changing demographics?
Demand for forensic accountants has grown over the past decade since the economic slowdown and due to many scandals like the case against Joseph Kostelecky. Based on the past, what can the industry
Briefly explain double-entry bookkeeping.
Why do you think services are taxed differently than products? Is this fair? Why or why not?
List the four financial statements.
What tax planning should a business consider if it is involved in the Internet of Things?
How is the balance sheet organized?
Define the following ratios: current ratio, inventory turnover, net profit margin,and debt ratio.
How is a cash budget organized?
How are financial statements adjusted for exchange rates?
What are consumers’ greatest concerns about e-commerce? How are businesses addressing these concerns?
Which Equal Opportunity law (or laws) protects workers?
What other products could the firm add to its line?
“Instagram is a business’s visual shop on mobile, and we’re seeing more people seek out businesses there,” said Sheryl Sandberg, Facebook’s chief operating officer. What types of brands
Choose a product that you purchased recently. Identify the various media that were used to promote the product and analyze the promotional mix. Do you agree with the company’s marketing strategy,
Advertising Age compiles data annually on the top national advertisers. Visit the Web site listed below and access the most recent year. Answer the following questions:a. Who were the top 10
What is the objective of an integrated marketing communications program?
Who are some social media competitors to Instagram Stories?
Evaluate the price of the product you selected in the exercise above. What pricing strategy is the manufacturer using? Do you think the price is fair? Why or why not? Choose a different strategy;
Go to the websites listed below to learn more about online coupon fraud. Prepare a brief report. Make sure to answer the following questions: How big a problem is online coupon fraud? What are
Why do firms pursue multiple promotional objectives at the same time?
How can companies that reduce single-use plastic publicize their actions? How can cities that ban or tax plastic bags publicize their actions?
Some schools receive financial benefits by allowing companies to promote their goods and services to students. Others have decidedagainst this practice, and some schools ban this type of promotion.
Assume you want to fly from St. John’s, Newfoundland, to Victoria, British Columbia. Visit some travel sites, such as those below. Search for fares. Change such factors as advance purchase, day of
What are product placement and guerrilla marketing?
What other ways can you think of to promote the idea of recycling or reducing the use of single-use plastic?
On your own or with a classmate, research a recent issue that has caused a business, a not-for-profit organization, or a government agency to suffer from bad publicity. Evaluate the situation.
What are the two basic types of advertising? Into what three categories do they fall?
Although Uber’s app allows a customer to either accept or reject a ride based upon the stated percentage price increase, does this transparency make it ethical? Why or why not?
You are the marketing manager at a company that is introducing a new line of video games. How would you set the prices for the new products?
What is the leading advertising medium in North American?
Surge pricing has caused Uber unexpected damage to its reputation, particularly among its user base on social media. If Uber were to rethink its surge pricing, would it be a matter of ethics or a
How much “extra” do think customers would be willing to pay for higher quality sandwiches at say, a convenience store located on the ground floor of a downtown office building than at a
In what two major ways do firms benefit from sponsorship?
Why do retailers and manufacturers use sales promotions?
Describe the seven-step sales process.
How would you suggest A B is Gourmet develop new customized menu items in conjunction with retailers that would sell them exclusively?
When does a firm use personal selling instead of nonpersonal selling?
Give an example of a pushing strategy.
How does public relations serve a marketing purpose?
What is a cost-based pricing formula?
Give an example of a pulling strategy.
Why do companies implement competitive pricing strategies?
How does the price-quality relationship affect a firm’s pricing strategy?
In addition to profitability, what is another approach to pricing strategy?
Shaving subscriptions seem to be a winning proposition, but can Dollar Shave Club win out against behemoth Gillette and smaller player Harry’s? Evaluate the websites of each to determine how Dollar
Why is odd pricing used?
Visit your local market, hardware store, casual restaurant, or clothing store. How might the business benefit from engaging in e-commerce? What kinds of challenges might it face? If it is already
Some of the top e-commerce trends include lower prices, vast product selections, and free and faster shipping, to name a few. Research some of the other trends and bring your list of the top 10
Define e-commerce.
How does a small business specifically benefit from e-commerce? A large business?
Birchbox is a company that delivers beauty products on a monthly subscription basis. Discuss the growth of the subscription business model and its potential impact on the traditional department store
Visit the website http://medium.com, a blog publishing platform. Evaluate how it works, and read some of the blogs posted. Choose one blog post that you think is effective and one that is not.
Pick a B2B company and evaluate its use of social media. By visiting its social media sites, including Facebook, LinkedIn, Twitter, and Instagram, how does the company use social media to communicate
What is the difference between a corporate website and a marketing website?
Health insurance is one industry in which B2B e-commerce is prevalent. Name another industry that you think is suitable for B2B e-business and explain why.
In comparison to competitors, discuss how L’Oréal’s strategy of an experiential and immersive customer experience might translate to deeper connections and increased customer loyalty.
Conduct research to learn more about companies that have successfully utilized social media to build their brands. Consider a consumer products company, an electronics company, an automobile company,
How are service companies jumping on the e-commerce or m-commerce bandwagon? Provide examples of service companies engaged in e-commerce or m-commerce.
How do extranets and private exchanges work?
What is e-tailing? How does it work?
With mobile as the fastest-growing part of Internet advertising, combined with the amount of time people spend on their smartphones, companies like L’Oréal have revamped their brand experience.
What are the benefits of B2C e-commerce, to both consumers and companies?
As e-commerce companies make the shift to the large and growing mobile commerce (m-commerce) market of consumers accessing and shopping on their smart phones, benefits to consumers include different
What is an electronic exchange?
Research, using the link below, what it would take to place an advertisement on YouTube. Outline the steps and options for the class. How are companies using video advertising? What are the benefits
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