1. Create a list of 10 specific concerns that a consumer might have when considering an online-only bank. Write a paragraph for each concern that describes how First IB addresses or fails to address it.
2. Evaluate how well the design of the First IB Web site meets the needs of a potential small business customer. In about 300 words, discuss the elements of the site that work particularly well in meeting the needs of this type of site visitor. In about 300 words, outline specific changes you would make to the site to better meet the needs of a potential small business customer.
3. Assume you are a security consultant hired by First IB. The president of the bank has become concerned about the potential damage that a phishing expedition directed at First IB customers could do to the bank's reputation. In about 500 words, analyze the phishing threat that faces First IB and outline steps that First IB should take to counter the threat.
During the first wave of electronic commerce, many established banks opened online branches and a considerable number of new, completely online, banks were formed. Many of these online banking initiatives were closed, sold, or merged into other operations after the first wave of electronic commerce had subsided. By 2001, many notable names that had dominated the first wave were gone. For example, Bank One had closed its online subsidiary Wingspan Bank and merged its operations into its existing retail banking department.