1. Discuss the issues that can affect Imagine Entertainment’s strict supply chain business, based on high volume sales.
2. Consider the Imagine Entertainment structure of two business units. What are the benefits and disadvantages of this structure?
3. Discuss the advantages and disadvantages of market entry strategies used by Imagination Entertainment – licensing, joint venture and owning its supply chain.
4. Compare and contrast strategies a large firm and a small, entrepreneurial business use to enter an overseas market. Consider elements such as staff qualities, business relationships, marketing strategies, financing models and product range.