Distinguish between a generic market and a product market. Illustrate your answer.

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:29 AM

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Distinguish between a generic market and a product market. Illustrate your answer.

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A generic market is a market with broadly similar needs and sellers off...View the full answer

Essentials of Marketing

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