1. Do you believe that many companies use an isolated information technology infrastructure such as the Cincinnati Zoo? How does this structure hinder efficient operations? Why would businesses continue to operate in this environment?

2. The convergence of business intelligence data and texting can provide several creative operational and strategic initiatives. What other examples of integrating text messaging with technology solutions could the Zoo implement?

3. What types of business intelligence analysis could be done with food, retail, and ticketing data to increase the value of the data? What type of OLAP analysis could be accomplished?