1. Electricity is a service that customers rarely think about until there's a power outage. 2. How...

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1. Electricity is a service that customers rarely think about until there's a power outage.
2. How can BC Hydro utilize digital media to gain support for its proposed rate increase?
3. Discuss the pros and cons of the downtown publicity stunt that BC Hydro carried out.
Think of some other creative techniques that are likely to get positive publicity.
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Related Book For  book-img-for-question

Marketing Management

ISBN: 978-0132161077

14th Canadian Edition

Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham

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