1. Explain what is meant by relationship marketing. How many touch points were illustrated in the video?...

Question:

1. Explain what is meant by relationship marketing. How many touch points were illustrated in the video?
2. What is the value of a North Face jacket? Does the salesperson in the video clearly communicate the value of the jacket? Explain your answer.
3. List the internal influences and external influences Patrick faced in purchasing the jacket.
Patrick, a medical school student enters a North Face store. Today, he’s shopping for hiking gear for an upcoming trip to the Mount Washington area located in the Northeast. He’s planning his trip during the warm summer month of June. Andy, the North Face employee shows Patrick a variety of jackets to fit his needs. The jackets all come with insulation, ease of entry and have a lifetime warranty. Price is a concern to Patrick so he asks Andy to show him alternative choices to the original fleece version selling for $150. Patrick finally settles for a jacket retailing for $79 and presents the store with a for added savings. After Patrick’s hiking trip, he returned back to the store to purchase the original jacket Andy recommended for the $150! Ironically, the summit reached a record low of 10 degrees Fahrenheit in June.
Coupon
A coupon or coupon payment is the annual interest rate paid on a bond, expressed as a percentage of the face value and paid from issue date until maturity. Coupons are usually referred to in terms of the coupon rate (the sum of coupons paid in a...