1 Explain what is meant by relationship marketing How many touch points were illustrated in the video 2 What is the value of a North Face jacket Does the salesperson in the video clearly communicate the value of the jacket Explain your answer 3 List the internal influences and external influences Patrick faced in purchasing the jacket Patrick, a medical school student enters a North Face store Today, hes shopping for hiking gear for an upcoming trip to the Mount Washington area located in the Northeast Hes planning his trip during the warm summer month of June Andy, the North Face employee shows Patrick a variety of jackets to fit his needs The jackets all come with insulation, ease of entry and have a lifetime warranty Price is a concern to Patrick so he asks Andy to show him alternative choices to the original fleece version selling for $150 Patrick finally settles for a jacket retailing for $79 and presents the store with a coupon for added savings After Patricks hiking trip, he returned back to the store to purchase the original jacket Andy recommended for the $150 Ironically, the summit reached a record low of 10 degrees Fahrenheit in June

Question

1  Explain what is meant by relationship marketing  How many touch points were illustrated in the video  2  What is the value of a North Face jacket  Does the salesperson in the video clearly communicate the value of the jacket  Explain your answer  3  List the internal influences and external influences Patrick faced in purchasing the jacket  Patrick, a medical school student enters a North Face store  Today, hes shopping for hiking gear for an upcoming trip to the Mount Washington area located in the Northeast  Hes planning his trip during the warm summer month of June  Andy, the North Face employee shows Patrick a variety of jackets to fit his needs  The jackets all come with insulation, ease of entry and have a lifetime warranty  Price is a concern to Patrick so he asks Andy to show him alternative choices to the original fleece version selling for $150  Patrick finally settles for a jacket retailing for $79 and presents the store with a coupon for added savings  After Patricks hiking trip, he returned back to the store to purchase the original jacket Andy recommended for the $150  Ironically, the summit reached a record low of 10 degrees Fahrenheit in June

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1 Relationship marketing is the recognition that customer desires are recurri...

Question: 1. Explain what is meant by relationship marketing. How many touch points were illustrated in the video? 2. What is the value of a North

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