1. How will opening Cuba to international travel affect the travel industry in the United States and other countries? What are the potential benefits of virtually open travel to Cuba to Cuban citizens as well as the Cuban government?

2. How have changes in the structure of the global economy affected the U.S. embargo, which has been in effect for around 50 years? More specifically, how can U.S. companies deal with changing environmental challenges-economic, political and legal, and cultural-in their relations not only with Cuba but also with other countries in Latin America?

3. How might U.S. businesses best prepare themselves for a possible elimination of the embargo?