1. What motivates companies like Starbucks to expand into international markets with little perceived interest for their...

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1. What motivates companies like Starbucks to expand into international markets with little perceived interest for their product?
2. How has Starbucks adapted to Chinese culture?
3. China has a collectivist culture. How do you believe that this will affect managers in a Starbucks store?
4. If China wished to slow Starbucks' expansion, what legal barriers would be most helpful? How would these barriers affect Chinese consumers and businesses?
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Business Essentials

ISBN: 978-0134129969

11th edition

Authors: Ronald J. Ebert, Ricky W. Griffin

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