1. In what ways does Avon follow a global strategy? Does this experience indicate that it should pursue a different strategy?
2. What options did Avon have in responding to China’s ban on direct selling?
3. What effects will the use of traditional retailing in China have on Avon’s overall marketing strategy?
4. What actions and organizational changes are required by Avon’s new marketing strategy in China?
5. What are some other tactics and strategies that Avon could pursue in China?
6. What cultural dimensions of the Chinese people can be expected to affect the future success of Avon in China?