1. Is Facebook's mission statement market oriented? Explain.
2. How is Facebook's strategy driven by its mission?
3. Is it wise for Facebook to give away it technologies for free? Why or why not?
4. As it moves forward in fulfilling its mission, what challenges does Facebook face in the future?
As the world has rapidly adopted social media, Facebook dominates the market. In little more than a decade, it has accumulated more than 1.6 billion active monthly users-more than 20 percent of the world's total population-and some 1.5 billion people now access the network on a mobile device. More than one billion Facebook members log on daily and five new Facebook profiles are created every second. In the United States, more collective time is spent on Facebook than on any other website. Hordes of people have made Facebook their digital home 24/7.Having achieved such phenomenal impact in such a short period of time, Facebook's success can be attributed to tenacious focus on its mission-"to give people the power to share and make the world more open and connected."