What are the five different marketing management orientations? Which orientation do you believe Apple follows when marketing

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What are the five different marketing management orientations? Which orientation do you believe Apple follows when marketing products such as the iPhone and iPad?

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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Jan 21, 2012 02:09 AM

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What are the five different marketing management orientations? Which orientation do you believe Apple follows when marketing

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The five alternative concepts under which organizations design and carry out their marketing strategies are the production product selling marketing a...View the full answer

Principles of Marketing

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