What are the five different marketing management orientations? Which orientation do you believe your school follows when

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What are the five different marketing management orientations? Which orientation do you believe your school follows when marketing itself?

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Principles of Marketing

ISBN: 978-0136079415

13th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Nov 12, 2012 07:37 AM

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What are the five different marketing management orientations? Which orientation do you believe your school follows when

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The five alternative concepts under which organizations design and carry out their marketing strateg...View the full answer

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