1. What functions of HRM are similar to marketing functions? How can thinking about "marketing" a company's jobs improve the strategic focus of HR personnel?
2. If you were planning to use marketing strategies to "brand" a company as an employer of choice, what are some of the factors you would consider?
3. Do you agree with Singh's statement that in the future, companies will have to apply for skilled people to work for them rather than candidates applying to work at an organization? Why or why not?