1. What strategic mistakes did Nokia make in the U.S. market?
2. Why do you think a “smart” company makes “dumb” mistakes?
3. What strategies is Nokia using to revitalize its North American business?
4. How could Nokia have done better at using strategic management? What does this case story tell you about strategic management?

As the world’s biggest maker of mobile phones, Nokia, the Finnish company, is a “powerhouse in Europe, Asia, and Latin America, with market shares regularly topping 30 percent.” However, in the United States, Nokia phones have lost popularity over the last few years. In March 2002, Nokia led the American market with 35 percent market share. By June of 2009, its share was only 7 percent. What happened and more importantly, what is Nokia doing about it?