1. Which schools of management thought are illustrated in this case? 2. Customers perceptions of quality includes...
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2. Customers’ perceptions of quality includes performance, reliability, durability, serviceability and aesthetics. What else do car customers want? Add to the perception of quality and create a list of the most desired quality characteristics in a car.
3. Rate Toyota and Ford using the list from the previous question. How do they compare? Report on your findings.
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