1. Why do you think recessions are a good time to start a business? Wouldn’t that seem counterintuitive?
2. Thinking about today’s business climate, would you say that now is a good time to start a business? Why or why not?
3. If you were to start a business, what type of business would you want to start, and why? What idea or invention would you be commercializing?
4. Does it matter where (in terms of geography) you start your business? Why or why not?
5. Explain how you would apply the strategic management framework to enhance your startup’s chances to gain and sustain a competitive advantage.