1. Why was it important for Wyndham to re-examine their e-mail campaign approach rather than just abandon...

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1. Why was it important for Wyndham to re-examine their e-mail campaign approach rather than just abandon it?

2. What do you believe was the turning point for this effort?

3. Why have marketing professionals approached e-mail campaigns differently than other promotional methods?

4. Consider the e-mails that you receive from businesses. Contrast and compare the approach of these businesses versus Wyndham’s approach.

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Management Information Systems

ISBN: 978-1285186139

7th edition

Authors: Ken J. Sousa, Effy Oz

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Question Posted: Dec 04, 2014 09:56 AM

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1. Why was it important for Wyndham to re-examine their e-mail campaign approach rather than just abandon...

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1 As individuals begin to adopt email technology in the 1990s organizations transitioned their marketing from direct mail to email campaigns Viewing e...View the full answer

Management Information Systems

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