A cell-phone-service chain has decided to open outlets in a combination of isolated locations, unplanned business districts,

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A cell-phone-service chain has decided to open outlets in a combination of isolated locations, unplanned business districts, and planned shopping centers. Comment on this strategy.
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Retail Management A Strategic Approach

ISBN: 978-0132720823

12th edition

Authors: Barry R. Berman, Joel R. Evans

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