"A cosmetics competitor of ours is trying to speed up its new product work on lipsticks by a system that uses
(1) Brainstorming to create ideas (392 in a recent session);
(2) Evaluation of those ideas by the same group of people, down to only the best 50 ideas;
(3) Focus group sessions for concept testing those ideas down to the few that should be developed rapidly. Do you see anything wrong with this system?"