A group of eBay customers successfully bid for twelve autographed baseballs at an eBay auction. When the balls arrived, the purchasers discovered that they were cheap forgeries. When the seller was nowhere to be found, the purchasers brought a lawsuit against eBay for selling forgeries. EBay never claimed to be anything other than an open marketplace. It did not hold itself out as a purveyor of collectibles. Is eBay liable for the forgeries? Even if eBay is found not liable, how should the company respond to this incident from a business point of view? What would be the ethical thing to do? [Gentry v. eBay, Inc., 121 Cal. Rptr. 2d 703 (Cal. Ct. App. 2002).]