A manufacturer of office furniture decides to produce antique-style roll top desks reconfigured to accommodate personal computers. The desks will have built-in surge protectors, a

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A manufacturer of office furniture decides to produce antique-style roll top desks reconfigured to accommodate personal computers. The desks will have built-in surge protectors, a platform for raising or lowering the monitor, and a number of other features. The quality, solid-oak desks will be priced far below comparable products. The marketing manager says, "We'll charge a low price and plan on a high volume to reduce our risks." Comment.

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